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Category Archives: Business
Johnson’s ‘Mented’ success for women of color
Originally Published in South Charlotte Weekly SEPTEMBER 29, 2017 BY CRYSTAL O’GORMAN Charlotte native Amanda Johnson grew up going to the beauty parlor with her mother. She remembers listening to women discuss beauty hacks and trends. Johnson always loved beauty but she … Continue reading
From a former reporter, how to be pitch perfect
Written for SPAN Enterprises When you are working company PR, getting a publication to write about your business, product, or event may seem like an impossible feat. The media seems so alluring and mysterious, veiled behind a screen or the … Continue reading
Posted in Brand Journalism, Business, SPAN Enterprises
Tagged marketing, pitch story, PR, press release
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Back-to-School Business Basics
Remembering the fundamentals of success Written for SPAN Enterprises It’s easy to get caught up in the hype of the times. No matter what’s trending, there are always fundamental mainstays guaranteed to keep your business stay afloat. We’ve narrowed down … Continue reading
Posted in Brand Journalism, Business, SPAN Enterprises
Tagged business practices, business roles, new business
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Sometimes giving it away for free is the most profitable solution
Written for SPAN Enterprises Last week, Publix at Wedgewood Square Shopping Center brought us a cake and cupcakes. We didn’t order it. There wasn’t a birthday or celebration at the office that day. The bakery delivered the sweet treats just … Continue reading
Posted in Brand Journalism, Business, SPAN Enterprises
Tagged marketing, product advertisement, sales
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What is Obamacare and how does it affect my business?
Written for ACAwise, product of SPAN Enterprises 10/2016 Obamacare, officially known as The Patient Protection and Affordable Care Act (ACA), is a health reform law that was signed by President Barack Obama in March 2010. The law was created to … Continue reading